From the article:

” We’re living in a golden age of beauty. Never has it been so easy to discover and discuss products—can you imagine walking into the drugstore two years ago to buy a light-therapy mask? For $30! But this beauty revolution hasn’t come without its backlash. Critics claim—among other things—that devoting time and energy to beauty and self-care makes you vapid, somehow less of a feminist, or just another lemming embracing an empty pastime because it looks cool on Instagram, not because it’s genuinely useful. We firmly disagree. Beauty matters, and it’s OK that it matters. ”

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